Work
Experience
2021 - Present
Freelance Designer & Brand Strategist
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Provided design consultation services to clients, conducting in-depth assessments of their branding needs and developing comprehensive branding, design, and marketing strategies to elevate their visual identity and market presence.
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Created captivating and cohesive branding materials, including logos, business cards, brand guidelines, and website ensuring consistency across various touchpoints and effectively communicating the client’s unique value proposition.
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Collaborated closely with clients to understand their vision and objectives, translating their ideas into compelling designs while incorporating industry best practices and current design trends, resulting in increased brand recognition and customer engagement.
2024 - Present
Associate Marketing Graphic Designer | Eulerity
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Developed and maintained a robust brand system, including comprehensive style guides and an organized asset library. Led the website redesign to enhance user experience and brand visibility.
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Supported Client Success by creating engaging and informative educational materials, client-facing presentations, and targeted ads for our clients, including The UPS Store, European Wax Center, and Uber Eats.
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Collaborated with Sales & Marketing to develop compelling sales and marketing collateral, driving lead generation and revenue growth through impactful presentations, social media campaigns, and print materials.
2023 - 2024
Marketing Design Intern | Eulerity
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Played a pivotal role in elevating the Eulerity online presence by designing impactful website pages, contributing to the modernization and enhancement of the user experience on the company's updated website.
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Spearheaded the design process for Eulerity's podcast, Dynamic Disruption, by crafting a distinctive logo and creating captivating content visuals. Additionally, contributed to the development of both internal and external client-facing presentations and marketing collateral.
2023 - 2024
Student Graphic Designer | ASU Sun Devil Fitness Center
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Produced creative designs and executed multiple projects simultaneously, consistently meeting project deadlines and exceeding client expectations
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Maintained consistent communication with clients to ensure project requirements were met, including designing and printing a wide range of marketing materials such as flyers, posters, t-shirts, stickers, social media graphics, and more, in compliance with brand standards
2023
Marketing Intern | Meritage Homes
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Utilized a digital marketing automation and analytics software to design, schedule, and track e-blasts, reaching a subscriber base of 17,000+ and analyzing engagement metrics to optimize future campaigns
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Managed web content and maintained client-facing websites, utilizing multichannel marketing automation software to upload and organize content, ensuring a streamlined user experience
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Collaborated with cross-functional teams, conducted preliminary research, coordinated logistics and created various marketing materials such as banner, flyers, and email newsletters to successfully execute marketing and email marketing campaigns and promotional events
2022
Marketing Intern | MC Companies
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Developed social media content, created new hire materials, and collaborated with team members to reconfigure internal documents and Excel spreadsheets to enhance ease of use
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Performed audits on company websites and adjusted language and other components to streamline user experience
2021
Graphic Design Intern | Stride K12
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Designed web pages, web banners, online newsletters, and announcements for communicating with staff and resources for teachers to share with students
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Led and developed a marketing campaign for the purpose of boosting student engagement in online classes
Education
2020-2024
W.P. Carey School of Business Arizona State University
Bachelor of Science, Marketing (Digital and Integrated Communications)
New American University- President’s Award
W.P. Carey Leaders Academy
W.P. Carey Dean’s List
Barrett Honors College
Phi Beta Kappa
Honors College Society Member
Tools
& Expertise
Tools
Adobe Software Suite (Illustrator, InDesign, Photoshop), Figma, WIX, Shopify, WordPress, Meta Ads Manager, Google Ads, HubSpot, Salesforce, Sitecore, BeeFree, Jira, Trello
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Proficient in Spanish
Languages
Certifications
2023
2023
2023
2023
2023
2023
2023
2017
Spanish Seal of Biliteracy
Skills
Search Engine
Optimization
Adobe Software Suite
Branding & Identity
Graphic Design
Web Design
Customer Relationship Management
Web Development
UX/UI Design
Reputation Management Software
Email Marketing
A/B Testing
Copywriting